Becca Jane St Clair

In the US, a new show on TLC has been raising eyebrows everywhere called Extreme Couponing. I’ll link to one of the blurbs for an episode below, but you can very easily search for Extreme Couponing on YouTube and pull up loads more clips, including personal videos by some of the people on the show where they give extensive “tours” of their stockpiles. If I linked to every single YouTube video I’ve watched, it would be a very long list. The show isn’t available in the UK (or if it is, it’s not on the channels I get), so I have to watch the segments on YouTube.

The show has been also raising eyebrows all over the blogosphere, too (yes, those are all separate links). Lots of legitimate couponing sites (again, google for more) have been blasting the show’s policies, including the people on the show using coupons for the wrong items in order to lower their bill.

The idea behind the show is to save as much money as you can on your grocery bill, by ANY means possible, even if it means buying coupons online for $70 or dumpster diving for discarded coupon inserts.

I love saving money as much as anyone else, but there’s a reason the show is called “extreme”!

In the UK, couponing isn’t a big deal. Every once in a while there might be a coupon for something in a magazine or through the post, but there are no Sunday inserts — most of the grocery stores don’t even put out weekly fliers. But every time you walk around one of the shops with your grocery list, you’re bound to find at least half of the items on your list on special offer, and if you are really pressed for funds, you can purchase things off of the ultra-value line, where cans of soup cost 17p. I get a little thrill when our total is shown as £58 and then the cashier scans our clubcard and the total gets reduced to £35.

A few weeks back, Tim and I went to Tesco armed with £9.50 in clubcard vouchers and whatever loose change we had in our pockets (well, and our debit cards). We set ourselves a goal of spending as close to £10 as we could.

Here’s a copy of our receipt:

As you can see, we spent £1.49 out of pocket.

I consider this an awesome shopping trip, but was it extreme? No, probably not. For one, we didn’t deliberately buy things just to get them “for free”, and in fact we added the Red Leicester cheese and the Lighter Cheese (on an offer 2/£3) just so we would definitely spend more than our vouchers.

But take a look at some of the other things we purchased:

Wholemeal Bread 47p
Tinned Pineapple 43p
Chocolate Hazelnut Spread (Generic Nutella) 86p
2L Sparkling Water 16p

All of the above items came from Tesco’s “value” range. The jar of chocolate hazelnut was larger than the largest jar of Nutella and the Nutella was over £3. Fortunately, we had tried the Tesco brand before, and actually like it. I can’t tell a difference at all between it and Nutella. And it’s less than £1. Sparkling water? Sure, I could have gone for one of the brands, but in my opinion, water is water. I’m going to pour it into a glass and top it off with some fruit squash, so does it really matter? The same with the pineapple – it’s an ingredient in another recipe. The value tin came in syrup instead of juice, but I’ll rinse off the pineapple before I use it. The bread probably wasn’t the greatest. It’s really thin slices of bread, but it doesn’t taste bad.

Granted, on a regular shopping trip, we probably would have picked up Nutella, Buxton brand water, and Kingsmill bread, but we were deliberately trying to see what we could get for approximately £10 and I wanted to try out some of the Tesco value line products.

What I learned? The value products really aren’t bad. And if it means I spend only £20 on weekly groceries, I’ll take it.

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